June 2025

OEM vs ODM Pencils: What’s the Best Strategy for Your Brand?

European schools and gift retailers are increasingly seeking stationery that combines quality with environmental responsibility. Recent market analyses note that Europe’s focus on sustainability and eco‑conscious consumers has driven demand for green stationery products. Educational institutions and gift shops now look for eco colored pencils that are made from responsibly managed resources and meet strict

Branded pencils, like these custom “Canva” pencils, turn a simple writing tool into a powerful marketing asset. Custom logo pencils are “classic, practical, and highly effective promotional tools that never go out of style”. They combine everyday utility with strong brand visibility, making them perfect for European promotional agencies, corporate gift distributors, and school suppliers.

Even in the digital age, pencils remain a cornerstone of the European stationery business. Europe’s wooden pencil market was valued at around $3.2 billion in 2024, with steady growth projected as we head toward 2030linkedin.com. This enduring demand means wholesale buyers and B2B retailers must carefully select the right pencil types to satisfy a diverse